ITALY. ‘DIE EASY’ COMMERCIAL WINS THE 34TH KEY AWARD

the ‘DIE EASY’ commercial, produced by Diaviva Films in support of Hands Off Cain’s anti death penalty campaign, won the 34th KEY AWARD, the event organised by the Media Key publishing group which awards the best advertisments to appear on TV and Cinema.
"DIE EASY", by director Massimiliano Napoli, won the category for ‘Social campaigns, collective campaigns, public and political communications’.
The advertisment features a hairdressers and sees the tranformation of a hair dryer into an execution instrument, showing the contrast between ordinary events and the fact that men and women are still put to death in this day and age.
The commercial was aired last Autumn by the satellite channels Planet and Jimmy.