Planet and Jimmy, the satellite TV channels produced...

Planet and Jimmy, the satellite TV channels produced by DIGICAST and distributed by SKY, continue to back Hands Off Cain's campaign by airing the "DIE EASY" TV advertisment.
The two channels had last spring aired an advertisment created by Oliviero Toscani with the purpose of sensitising public opinion against the death penalty.
This Autumn's campaign has two versions, one 30'' and another 15'', and is produced by Diaviva Films and directed by Massimiliano Napoli, photography by Giancarlo Cornalea and editing by Maurizio Grillo.
The advertisment features a hairdressers and sees the tranformation of a hair dryer into an execution instrument, showing the contrast between ordinary events and the fact that men and women are still put to death in this day and age.